Short, story-led guides to putting the customer back into business decisions. No jargon, no sign-up — just download and read.
Who's Missing from Your Business Decisions?
A customer can be right in front of you and still be missing from the decision. Build useful personas, turn observations into ideas, and test them before calling them improvements.
79 pages · 7 parts
How one small customer complaint can fix your product, your page and your sales.
Follow one rider through seven short stories and learn personas, A/B tests, sample size, confidence and personalisation — no jargon without a story.
55 pages · 7 stories
I'm a CRO and eCommerce growth expert. I leverage a deep understanding of digital trends and consumer behaviour to drive impactful, revenue-driving results pairing cutting-edge strategy with sharp market insight.
Young and hungry deeply immersed in new tools, tech and testing methods.
Gen-Z and Millennial myself, I bridge both groups and connect with each effectively.
Every experiment I ship is creative and measurable real value, real growth.
“A remarkable talent and a vital member of our in-house Optimization and Personalization team. His enthusiasm, drive, and passion for conversion rate optimization were evident from day one.”
Dan Humiston
Senior Manager, Optimization & Personalization
“Vishal has good knowledge of web development and building tests for a CRO programme. He communicates with stakeholders well and solves complex issues.”
Nina Fernandes CRO Lead @ blubolt
“I found Vishal to be hard working and to always give his best.”
Theunis Stoffberg Digital Director @ AWA Digital
Amplify Award
Thomson Reuters
On the Spot Award
TCS GEMS
Xcelerate Warrior Award
TCS