01/ 09Intro
Your Growth Partner
VISHALVISHWAKARMA

I put your brand in front of conversions data-backed A/B tests that move the needle.

Let's talk
0+Years in CROAdobe Target, VWO, Convert
0+A/B tests shippedBuilt, QA'd & launched
0%+Conversion upliftAvg. on winning tests
0Companies & brandsEnterprise to e-commerce
Who I Am

I'M VISHAL

I'm a CRO and eCommerce growth expert. I leverage a deep understanding of digital trends and consumer behaviour to drive impactful, revenue-driving results pairing cutting-edge strategy with sharp market insight.

Vishal Vishwakarma
Vishal V.CRO @ Work

Fresh Perspective at 28

Young and hungry deeply immersed in new tools, tech and testing methods.

I Get The Audience

Gen-Z and Millennial myself, I bridge both groups and connect with each effectively.

Innovative & Effective

Every experiment I ship is creative and measurable real value, real growth.

The toolkit

SKILLS & STACK

Core competencies

A/B & MVT Testing95%
Personalization90%
Funnel & Landing Page Optimization92%
Experiment Design & QA93%
Analytics & Insight88%

01Specialized Expertise

A/B TestingConversion Funnel OptimizationLanding Page Optimization

02A/B Testing Tools

Adobe TargetVWOConvertGoogle OptimizeOptimizely

03Analytics

Adobe AnalyticsGA4GTMHotjar

04Platforms & Tools

FigmaShopifyWordPressReploFramerNotion

05Web Technologies

JavaScriptjQueryHTMLCSSNext.jsMySQLPrismaSupabase
Google Analytics IQ· GoogleGoogle Ads Search· GoogleJavaScript (Basic)· HackerRank
Career

EXPERIENCE

T

Thomson Reuters

Testing and Optimization Specialist

Noida, India

2-step checkout · friction ↓

Designed and executed A/B & personalization campaigns across multiple platforms, leveraging Adobe Target based on project scope.

Adobe TargetConversion OptimizationGoogle Tag ManagerA/B Testing
T

Tata Consultancy Services

Assistant System Engineer

Delhi, India

−40% DB load · +50% users

Worked as a full-stack developer deploying and maintaining digital healthcare services across frontend and backend.

JavaScriptExtJSPostgreSQLAtlassian Bamboo
O

OptiPhoenix

Frontend Developer

Delhi, India

Custom filter · CVR ↑

Developed a custom sofa filter for Snug Sofa (single / 2-seater / 3-seater) that reduced friction and significantly improved conversion rates.

JavaScriptjQueryGoogle Tag ManagerA/B Testing
C

Champion Semiconductor

Web Developer

Noida, India

Dashboard · faster GTM

Built a dashboard to manage digital boards for semiconductor projects, streamlining data handling.

DashboardShiprocket APIWeb Dev
Receipts

AWARDS & PRAISE

“A remarkable talent and a vital member of our in-house Optimization and Personalization team. His enthusiasm, drive, and passion for conversion rate optimization were evident from day one.”
Dan Humiston

Dan Humiston

Senior Manager, Optimization & Personalization

“Vishal has good knowledge of web development and building tests for a CRO programme. He communicates with stakeholders well and solves complex issues.”

Nina Fernandes

Nina Fernandes CRO Lead @ blubolt

“I found Vishal to be hard working and to always give his best.”

Theunis Stoffberg

Theunis Stoffberg Digital Director @ AWA Digital

01

Amplify Award

Thomson Reuters

Mar 2025
02

On the Spot Award

TCS GEMS

Jan 2023
03

Xcelerate Warrior Award

TCS

Dec 2022
How I run CRO

THE EXPERIMENTATION LOOP

01Research & Data

Dig into analytics, heatmaps and session recordings to find where users drop off and why.

02Hypothesize

Turn insight into a sharp, falsifiable hypothesis: change X to lift metric Y because Z.

03Design & Build

Design the variation, build it in HTML/CSS/JS and QA across devices before it ships.

04Experiment

Run A/B or MVT in Adobe Target / VWO with the right audience, split and guardrails.

05Analyze

Read significance, segment the results and pull the learning — win, lose or flat.

06Iterate & Scale

Roll out winners, feed losses back into the backlog and compound the gains.

My Story

HOW I BECAME CRO

2021

The Start

I built sites, I didn't optimise them.

I began as a web & frontend developer, shipping pixel-perfect pages for dashboards and e-commerce stores.

'21 – '22

The Pattern

Then I noticed something.

Running A/B tests for Canon, Woolworths and Snug Sofa, one truth kept showing up: data beats opinions, every time.

2023

The Niche

So I went all-in on CRO.

I stopped guessing and committed to experimentation joining Thomson Reuters to optimise high-traffic funnels.

Today

The Identity

Now I'm the testing guy.

100+ tests later, I'm the specialist brands trust to turn their traffic into measurable revenue.

Things I built

PROJECTS

cro-analyzer.app

CRO Analyzer Tool

A Conversion Rate Optimization analysis tool built on the GPT-4 Turbo API to evaluate web pages and return actionable insights.

  • Analyzes website copy and UI/UX to suggest conversion improvements.
  • Identifies missing elements that could lift user engagement and conversions.
GPT-4 TurboNext.jsTailwind
seo-analyzer.app

SEO Analyzer Tool

An on-page SEO analysis tool that audits a page and generates detailed, fixable recommendations.

  • Detects missing headings, robots.txt, meta descriptions and keywords.
  • Generates actionable solutions to help users improve search rankings.
Next.jsSEONode
Let's build something that converts

LET'S
TALK.

vishalvkv95@gmail.com
LinkedInGitHub+91 99719 78446

© 2026 Vishal Vishwakarma · Noida, India · Built with Next.js & Tailwind