The Empty Chair by Vishal Vishwakarma — book cover
Free PDF · 79 pages · 7 parts

The Empty Chair

Who's Missing from Your Business Decisions?

by Vishal Vishwakarma

A customer can be right in front of you and still be missing from the decision. Build useful personas, turn observations into ideas, and test them before calling them improvements.

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What's inside

  1. 01Meet the personUnderstand the situation behind a choice.
  2. 02Connect the cluesHear the request. Investigate the need.
  3. 03Choose the problemChoose what deserves attention first.
  4. 04Make a predictionSay what might help and why.
  5. 05Plan a fair testMake the comparison useful and fair.
  6. 06Read the resultUnderstand what the evidence allows.
  7. 07Make the next decisionAct, keep the learning and ask again.

Also by Vishal Vishwakarma: The Flip-Up Problem — How one small customer complaint can fix your product, your page and your sales.