The Flip-Up Problem by Vishal Vishwakarma — book cover
Free PDF · 55 pages · 7 stories

The Flip-Up Problem

How one small customer complaint can fix your product, your page and your sales.

by Vishal Vishwakarma

Follow one rider through seven short stories and learn personas, A/B tests, sample size, confidence and personalisation — no jargon without a story.

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What's inside

  1. 01PersonasThe real person behind the order.
  2. 02Find · Learn · DecideWhere your customer is right now.
  3. 03Read the RoomLet the data you already have show where to start.
  4. 04Test, Don't GuessOne idea at a time, proved with data.
  5. 05Enough to TrustSample size and confidence, made simple.
  6. 06Same Shop, Different DoorsThe right thing for the right person.
  7. 07The Whole LoopOne brand, start to finish.

Also by Vishal Vishwakarma: The Empty Chair — Who's Missing from Your Business Decisions?